It’s been a busy and exciting few months
for Great Guns director Jonty Toosey. As you probably already know he went to Cannes and came back with a Bronze Lion in the Mobile category for his work on Nike’s cross-platform
challenge #WinAgainstTheElements. The campaign with AKQA China bridged real
life running and social networking by connecting NIKE+ with Weibo, a Chinese
microblogging site.
Watch the case film here:
Earlier in the year he teamed up with his Canadian production company Partners and Molson Canadian to bring back the longstanding tagline “I am Canadian” by traveling round Europe with a big red fridge.
The spot features a fully stocked fridge full of Molson Canadian beer turning
up in a number of European cities including the UK, France and Belgium. The
catch being that the fridge can only be unlocked by scanning a Canadian
passport. Toosey brilliantly captures the feelings of nostalgia and camaraderie
when Canadian travelers manage to open the fridge to discover a piece of home
far from home.
Molson launched the 90-second spot on
Facebook on June 21st as well as screening a 30-second version of
the ad during the Stanley Cup playoffs.
Watch
Molson Canadian “The Beer Fridge" here:
Watch
the Making of The Beer Fridge here:
It's great.
ReplyDeleteThank you so much!
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