bronze statues and beer

It’s been a busy and exciting few months for Great Guns director Jonty Toosey. As you probably already know he went to Cannes and came back with a Bronze Lion in the Mobile category for his work on Nike’s cross-platform challenge #WinAgainstTheElements. The campaign with AKQA China bridged real life running and social networking by connecting NIKE+ with Weibo, a Chinese microblogging site. 

Watch the case film here:

http://www.canneslions.com/work/2013/mobile/entry.cfm?entryid=4932&award=4

Earlier in the year he teamed up with his Canadian production company Partners and Molson Canadian to bring back the longstanding tagline “I am Canadian” by traveling round Europe with a big red fridge. 

The spot features a fully stocked fridge full of Molson Canadian beer turning up in a number of European cities including the UK, France and Belgium. The catch being that the fridge can only be unlocked by scanning a Canadian passport. Toosey brilliantly captures the feelings of nostalgia and camaraderie when Canadian travelers manage to open the fridge to discover a piece of home far from home.

Molson launched the 90-second spot on Facebook on June 21^st as well as screening a 30-second version of the ad during the Stanley Cup playoffs.

Watch Molson Canadian “The Beer Fridge" here:

https://www.youtube.com/watch?v=8gper3YkzMg

Watch the Making of The Beer Fridge here:

https://www.youtube.com/watch?v=ukbwE-dobRQ